Genius Business School

Brand Identity Design

Genius Business School (GBS) is one of Nigeria’s leading providers of professional education and training. The School is located in the heart of Abuja the Federal Capital Territory of Nigeria. Their vision, mission and value is to support excellence in the private and public workplace, with a goal of preparing leaders who are able to drive global business and social transformation through entrepreneurship and technological innovation.

PROJECT DESCRIPTION

Brandfert was entrusted with the rebranding of Genius Business School (GBS) to create a memorable brand that effectively communicates their core values, mission, and vision. By emphasizing their key values of leadership, education, innovation, and solution, we developed a robust and distinctive brand identity that encapsulates and reflects the essence of GBS.

LOGO CONCEPT:

Crown + Shield + Star + Book + Tassel

GBS logo was creatively crafted with a crown which represents leadership; Shield which represents secured and conducive environment; Star which represents Excellence; open Book and Tassel for education.