Genius Business School
Brand Identity Design
Genius Business School (GBS) is one of Nigeria’s leading providers of professional education and training. The School is located in the heart of Abuja the Federal Capital Territory of Nigeria. Their vision, mission and value is to support excellence in the private and public workplace, with a goal of preparing leaders who are able to drive global business and social transformation through entrepreneurship and technological innovation.
Task:
Rebrand Genius Business School to communicate our core values, mission and vision.
Brandfert was entrusted with the strategic rebranding of Genius Business School (GBS), with the objective of transforming it into a memorable and purpose-driven brand that clearly communicates its core values, mission, and vision. With a focus on GBS’s foundational pillars—Leadership, Education, Innovation, and Solution—Brandfert conducted in-depth research and brand discovery sessions to understand the institution’s identity and aspirations. The result was the development of a distinctive and impactful brand identity, including a refreshed visual system, messaging framework, and design assets that reflect the excellence, forward-thinking, and transformative spirit that GBS embodies.
LOGO CONCEPT:
Crown + Shield + Star + Book + Tassel
The GBS logo was thoughtfully and creatively designed to visually embody the core values of Genius Business School. At the heart of the logo is a crown, symbolizing leadership and the school’s commitment to nurturing individuals who lead with integrity and purpose. A protective shield surrounds the design, representing a secure and conducive learning environment where students can grow with confidence. The star element signifies a standard of excellence, reflecting GBS’s pursuit of academic and professional distinction. An open book and tassel are also integrated into the design, serving as timeless symbols of knowledge, education, and the continuous journey of learning. Together, these elements form a cohesive and meaningful emblem that captures the essence of the GBS brand.
