Instagram is a widely-used social media platform that allows users to share photos and videos, apply filters and effects, and engage with a global community through likes, comments, and messages. Launched in 2010, it features Stories, Reels, IGTV for long-form videos, and live streaming. Popular among individuals and businesses, Instagram facilitates personal expression, brand promotion, and influencer marketing. Its visual nature and interactive features make it a dynamic space for creativity, connection, and cultural influence.
PROJECT DESCRIPTION
To enhance our skillsets, we opted to challenge ourselves by developing video Ads for prominent brands. This initiative involved conducting thorough and extensive research to understand the market and target audience comprehensively. As a result, we successfully created an interactive Ad that effectively illustrates how Instagram serves as a platform that fosters connectivity, creativity, and inspiration for its users.